Media relations issues negotiation pr negotiation Stakeholder communications Event management Internal communications Training Research and evaluation International campaigns Packaged PR for SMEs issuesnegotiation is a new communications methodology, developed by Hallmark PR, which is designed to address issues raised by today's rapidly changing business environment. issuesnegotiation is an empowering and powerful process by which trusting relationships are built with those that potentially affect the value of your organisation - either in a positive or negative way. It is also about being ahead of the game and not just telling people what you're doing but involving them in the decision-making business process. Display, Discuss, Decide The issuesnegotiation philosophy means moving away from the detached approach of 'Decide, Dictate, Defend' to an inclusive process of 'Display, Discuss, Decide'. This means working towards a goal of mutual gains and a 'win-win' situation. How it works issuesnegotiation takes a step-by-step approach to building relationships through a disciplined approach to joint fact-finding, regular contact and the process of negotiation. It aims to avoid the black and white approach of 'all or nothing' situations that so often result in total breakdown. It means involving stakeholders in the process and creating dialogue that builds on the existing potential of those relationships. Five phases The issuesnegotiation process is made up of five key stages - Insight, Include, Explore, Negotiate and Progress - that create a continuous process of relationship building. Does it work? The success of this type of approach has come in the initiation and development of long-term community relations, negotiating land-use issues, developing corporate social responsibility policies, creating dialogue over contentious issues and conflicting science, monitoring and managing industrial relations in dispersed workforces and re-establishing corporate credibility.