Media relations issues negotiation pr negotiation Stakeholder communications Event management Internal communications Training Research and evaluation International campaigns Packaged PR for SMEs To handle difficult and multi-faceted issues, Hallmark PR has developed a methodology called prnegotiation that encourages effective dialogue and minimises breakdown of communication. Its key points are: It builds bridges and seeks common ground in communities Seeks a Win-Win by communicating creative and positive messages through negotiation Avoids traditional public meetings and uses more informal events to reach the community Treats all stakeholders as equals and avoids the "leaking out" of information Encourages the full participation of all stakeholders prnegotiation has been particularly effective on land-use and development issues. Hallmark has used the methodology successfully in support of retail, industrial, residential and leisure planning applications. The services that Hallmark PR provides within prnegotiation are:  Political, community and media audits  Community Relations  Lobbying of councillors, MPs and Government  Media relations  Launch of proposals and the follow-through  Monitoring of media  Publications, exhibitions and video